CSR or Marketing ?
Have you ever wondered whether companies that are doing CSR are really doing it sincerely or merely as a marketing ploy ? How can you tell the difference ? Does it differ by intent alone ?
You may start doing CSR because you think that it’s the right thing to do: you get benefit from society, and you give back to society. But does it really matter if the public knows what you have done ? It shouldn’t matter whether or not the public knows about it, because it’s the right thing to do!
However, you may start thinking: well, okay, maybe I’m sincere, but the public doesn’t know that I am and what I have done for the community. One day I get attacked by a negative campaign. Will it hurt me me and my company then that the public doesn’t have a balanced view of my company ?
Dilemma, dilemma….
