If man were designed to think rationally, I wouldn’t have been as compelled to sign up. After all, virtually all hosting companies offered somewhere around 500GB of storage for the same price.  500GB… How on earth am I going to use up all this storage ?

But no….. “Unlimited Lifetime Free Storage” seemed much much better than 500GB. Thus I let my guard down and signed up.

A great book on exactly this type of behavior is “Predictably Irrational” by Dan Ariely.