Making A Difference... » csr http://dienkwik.com/blog Tue, 16 Dec 2008 04:27:15 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 CSR or Marketing ? http://dienkwik.com/blog/2007/12/05/csr-or-marketing/ http://dienkwik.com/blog/2007/12/05/csr-or-marketing/#comments Wed, 05 Dec 2007 13:29:33 +0000 dienkwik http://dienkwik.wordpress.com/2007/12/05/csr-or-marketing/ Have you ever wondered whether companies that are doing CSR are really doing it sincerely or merely as a marketing ploy ? How can you tell the difference ? Does it differ by intent alone ?

You may start doing CSR because you think that it’s the right thing to do: you get benefit from society, and you give back to society.  But does it really matter if the public knows what you have done ? It shouldn’t matter whether or not the public knows about it, because it’s the right thing to do!

However, you may start thinking: well, okay, maybe I’m sincere, but the public doesn’t know that I am and what I have done for the community. One day I get attacked by a negative campaign.  Will it hurt me me and my company then that the public doesn’t have a balanced view of my company ?

Dilemma, dilemma….

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